User Interviewing 101 (EN)
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What is User Interviewing 101
What is User Interviewing 101?
User Interviewing 101 is a practical training course that teaches you how to use user interviews in both research and usability testing. You will learn how to define interview objectives, select the right participants, formulate effective interview questions, and conduct conversations that generate reliable behavioural insights.
The training focuses on practical interviewing skills, including probing for behaviour rather than opinions, recognising and reducing bias, avoiding leading questions, and distinguishing between evidence, insights and decisions. You will also learn how to assess whether interview findings are robust enough to support decision-making.
Through hands-on exercises, you will discover how your own interviewing behaviour influences the quality of insights, decisions and user adoption.
Why do a training in User Interviewing 101?
Learn how to use user interviews to gather reliable insights and make better informed decisions in research, design and usability testing. You will learn how to formulate purposeful interview questions, probe for behaviour rather than opinions, and avoid assumptions, bias and leading questions. You will also learn how to translate interview findings into actionable insights and decisions. Through practical exercises and realistic scenarios, you will develop skills that can be applied immediately in your own work.
Who should attend User Interviewing 101
- UX designers who want to strengthen their interviewing skills
- UX researchers who want to gather more reliable research insights
- Service designers who want to collect better input for service and customer journeys
- Business analysts who want to investigate user and customer needs
- Product owners who want to make decisions based on user insights
- Scrum Masters and Agile Coaches who want to strengthen user-centred ways of working within teams
- Customer journey professionals who want to collect and validate qualitative insights
- Consultants working on customer-centric products, services, or transformation initiatives
- Trainers and facilitators who want to apply interviewing techniques in research, workshops, or change programmes
Prerequisites
No prior interview experience is required.
Objectives
- Define the purpose of a user interview and explain when interviews are appropriate for research or usability testing.
- Translate interview objectives into purposeful, non-leading interview questions.
- Select participants who are relevant to your research or testing objectives.
- Formulate open and follow-up questions that generate reliable behavioural insights.
- Prepare and conduct a user interview using a structured approach.
- Apply listening and probing techniques to move from opinions to behaviour and evidence.
- Recognise and reduce bias, assumptions and leading questions during interviews.
- Moderate a usability test interview without influencing participant behaviour.
- Distinguish between evidence, insights and decisions in interview findings.
- Assess whether interview findings are robust enough to support decision-making.
e-CF competences with this course
- A.10. User Experience
- C.1. User Support
- E.4. Relationship Management
