What is Gamification Foundation
Gamification is the use of game principles and techniques in non-game contexts. This training, ‘Gamification Foundation’, delves into the fundamentals of implementing Gamification. In today’s digital world, vying for the attention of customers and employees is crucial. In addition, they are becoming less and less loyal to a brand. Customers are overwhelmed with information from various channels, all vying for attention. This training focuses on gamification, the use of game mechanics in the design of digital solutions.
Who should attend Gamification Foundation
- Marketing Professionals: Learn how to leverage gamification to increase customer engagement and brand loyalty.
- Product Managers: Understand how to incorporate game mechanics into a product or service to enhance user experience.
- HR Professionals: Discover how gamification can be used to motivate employees and increase productivity.
- UX/UI Designers: Gain insights and techniques that can be used in the design phase of a product to increase user engagement.
- Business Strategists: Learn how gamification can be used as a strategy to increase customer retention and business growth.
Prerequisites
No specific prerequisites. However, a basic understanding of digital marketing and user experience design would be beneficial.
Objectives
At the end of the training, you will be able to:
- Understand the concept of gamification and its application in various fields.
- Identify the needs and behaviors of customers in the digital world.
- Apply game mechanics in the design of digital solutions to increase user engagement and conversion.
e-CF competences with this course
- A.10. User Experience
- A.6. Application Design
Classroom, online, blended and in-company
At Capgemini Academy you learn in the way that suits you. Do you prefer classroom training, online or a combination of the two (blended)? You can follow most training courses in-company: within your own organization. We use a variety of tools to make learning even more fun and effective. Consider videos, games, quizzes, webinars and case studies, for example. And you can always contact your trainer with any questions.
In-company training courses
With an in-company training you have several advantages:
- You choose the location.
- You train with your colleagues, ensuring it aligns with your practice.
- The trainer tailors explanations, examples and assignments to your organization.
- In consultation, exercises can be adapted to organization-specific questions.
Request more information or a quote.
